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BRAND IDENTITY DESIGN FOR BRANDS OF TOMORROW!
OUR 7 COMPONENTS OF BUILDING A
STRONG BRAND IDENTITY
BRAND POSITIONING
The first and foremost step is to position your brand. Here we analyze and decide upon the factors such as brand purpose and vision. Brand positioning empowers you to decide upon what shall be delivered to the users and customers and why it is better than your customers. The purpose is determined by finding the common ground between what your company does best and what is going around in the market culture.
PROFESSIONAL TYPOGRAPHY
Typography holds the power to make your brand consistent. It is crucial to have a single and simplistic typeface that will represent your brand essence. Determine font sizes and line length to further stay consistent. The typography will have to be in harmony with your color palette and logo design.
BRAND https://www.way2websoft.com/assets AND GRAPHICS
Once everything has been put in line, it is time to build a brand style guide and create brand https://www.way2websoft.com/assets and graphics. In a world driven by technology and the internet, it is important that your graphics and brand https://www.way2websoft.com/assets like business cards, brochures, e-books etc. fall in sync and are aligned to produce a consistent brand identity.
MARKET RESEARCH
Market research helps us in understanding the market scenarios where your brand will be placed. It is important to have a clear picture of certain factors such as markets trends and user pain points which makes market research one of the most vital components in building your brand. Research is usually conducted by interviewing people, phone calls, and conducting surveys. This helps you in understanding the details of your target customers such as behaviors, problems, and personal traits.
MEMORABLE LOGO/ SYMBOL
The logo is the central figure of your brand identity. The logo is like the face of your company it will be almost impossible to build a memorable brand. Our Logo Design Services are tailor-made to facilitate brand recognition and to create a logo that is memorable. We make sure that your logo is simple, scalable, and unique for these factors play an important role to make a logo that creates an impact in the minds of users.
BRAND PERSONALITY
Ask yourself ‘what kind of a person would your brand be if it were a person?’. Users and potential customers love a brand whose personality they can relate to. An important aspect of establishing a brand personality will give you an idea about how you must communicate with your users. We all know that human beings are emotional animals and brand personality helps in catering to this emotional aspect of users and customers.
ATTRACTIVE COLOR PALETTE
After Typography and logo comes color and it is something that holds big psychological brand value. Colors are highly recognizable when it comes to brand identity, try to think of red of coca-cola or green of Starbucks. The picture of the brand appears in your mind instantly and this is done through color psychology.
3 IMPORTANT ELEMENTS OF BRAND IDENTITY DESIGN
Brand values
Brand Position
Visual brand
Our Design Values Separate
Us From The Crowd!
What We Provides
Digital Core Services
Industries We Serve
We have extensive experience in serving different industries and have the resources to meet the need of business small and big alike. You can trust us as a top collateral advertising agency for successfull executionof projects for a wide range of industry verticals
Working Process
Empowering Your Business for Success
Process
01
Understand Your Company
We start by getting to know your company, its values, goals, and who you want to reach. We also look at your industry and competitors to spot trends and opportunities. This helps us gather important info to shape your brand.
02
Define Your Brand
Once we get a clear picture of your company, we create key elements like your logo, colors, fonts, and tone of voice. These elements show your brand's personality and message consistently.
03
Design and Develop
With the core brand elements ready, we work on designs for your logo and visuals that match your brand. We value your input during this stage to make sure we're on the right track.
04
Put it Into Action
When designs are approved, we apply your brand to things like business cards, websites, and social media. We also give you guidelines on how to use your brand consistently. This keeps your brand looking the same and easy to recognize everywhere.
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FAQ's
Brand identity design encompasses the visual and conceptual elements that represent your company's values, mission, and personality. It's crucial because it helps differentiate your brand from competitors, builds recognition, and fosters trust among your audience.
Brand values serve as the foundation of your identity design. They guide decisions regarding colors, fonts, imagery, and messaging, ensuring that every aspect of your brand visually communicates its ethos and resonates with your target audience.
Brand positioning defines how your brand is perceived in the marketplace relative to competitors. Design elements should align with your positioning strategy to effectively convey your unique selling proposition and appeal to your target market.
The process typically begins with understanding your company, its goals, and its target audience. From there, designers create visual elements such as logos, colors, and fonts that reflect your brand's personality. Feedback from you is essential to ensure the designs accurately represent your vision.
Once the design is finalized, it will be implemented across various touchpoints, including business cards, websites, and social media profiles. Guidelines will be provided to maintain consistency in usage, ensuring your brand remains cohesive and recognizable.
The timeline for developing a brand identity varies depending on the complexity of the project and client feedback. Factors such as the number of revisions needed, scope of work, and communication efficiency can impact the timeline. It's essential to collaborate closely with your design team to stay on track and meet deadlines effectively.
Clients Feedback
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Portfolio
Let’s Insides About Recent Project Best Work Gallery
